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Impacts of mobile communication on a large, diverse district

Socorro Independent School District serves over 45,000 students at 47 campuses, comprising the second largest school district in El Paso, a border city in far west Texas. This school year, they rolled out a mobile app to connect their district’s diverse and multi-lingual community. Learn the ins-and-outs of their strategy—from app configuration, to training programs, and marketing campaigns.

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